Food Business, Restaurant Marketing System
A restaurant group consolidated 6 location websites into one centrally managed system with online ordering, lifecycle email and Google Business automation.
- online orders
- +58%
- sites consolidated
- 6→1
- returning customers
- +34%
- avg Google rating
- 4.8★
The starting point.
A growing restaurant group operates 6 locations across two metros, each with a slightly different menu, hours, and seasonal offers. Each location had been built by a different freelancer over the years, with its own CMS, ordering integration, and analytics. Marketing was effectively six small teams doing duplicated work.
Six brands accidentally
Customers thought of the chain as one brand. The internal reality was six. A loyalty offer at one location did not honour at another. Email lists were duplicated. Google Business was last-updated whoever-remembered. When something on the website broke at 8pm Friday, nobody knew whose fault it was.
- 6 separate WordPress sites with diverging templates
- 3 different online-ordering vendors across locations
- Email program had 18% deliverability, 70% opt-out rate
- Google Business profiles unmaintained for months
- No unified revenue dashboard
Shipped during the engagement.
WordPress multisite with location templates
Online ordering integration with per-location menus
Klaviyo lifecycle program with unified loyalty
Google Business automation routine
SEO-preserving 301 redirect map
Unified revenue dashboard
One stack, location-aware everything
We consolidated all six sites onto a single WordPress multisite with location-aware templates, shared brand assets, and a per-location overrides layer. Online ordering moved to a single vendor with custom API hooks for each location’s menu and hours. Lifecycle email moved to Klaviyo with a unified loyalty program. Google Business profiles got a monthly automated update routine.
How the 8 weeks broke down.
Audit, week 1
Inventory of every system, every domain, every email list, every payment processor.
Consolidation plan, week 2
Migration map with zero-downtime cutover for each location.
Build, week 3-7
WordPress multisite, Klaviyo lifecycle, Google Business automation, Looker Studio dashboard.
Cutover, week 8
Phased DNS flips, parallel running, training sessions for ops staff.
Tools and platforms in this build.
- WordPress multisite
- Klaviyo
- Google Business
- Square
- Looker Studio
What the work returned.
Measured at the 90-day post-launch mark and verified by the client team.
What we'd do differently next time.
The biggest lift was not technical, it was governance. We wrote a one-page “who owns what” doc that ended weeks of “who pushed that change?” arguments. The system runs because the SOPs run.
Have a similar problem? Let us scope it.
Tell us about your business and goals. We will reply within 3 business days with a written proposal and a fixed-fee diagnostic option.